Foster's vs Jeff's Garden · Bay Area shelf head-to-head
Foster's and Jeff's Garden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeff's Garden carries more Brand PowerJeff's Garden is in more Bay Area grocersJeff's Garden fields the deeper lineup
Foster's
Jeff's Garden
7
brand power
51
8
products
24
3
categories
4
3
grocers
16
$10.46
avg price
$7.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foster's▭ Jeff's Garden
Distribution · 30% of score13·67
F
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jeff's Garden
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Foster's · 0
no exclusive doors — everywhere Foster's is, Jeff's Garden is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foster's · Jeff's Garden