Four Sigmatic vs Equator · Bay Area shelf head-to-head
Four Sigmatic and Equator, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator is in more Bay Area grocersEquator fields the deeper lineupFour Sigmatic sits further up the premium end
Four Sigmatic
Equator
46
brand power
45
24
products
27
5
categories
1
8
subcategories
3
12
grocers
16
$5.71
price per oz
$1.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Four Sigmatic▭ Equator
Distribution · 30% of score50·67
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Four Sigmatic
only Equator
no top category Four Sigmatic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Four Sigmatic · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Four Sigmatic · Equator
