Four Sigmatic vs Morettino · Bay Area shelf head-to-head
Four Sigmatic and Morettino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Four Sigmatic carries more Brand PowerFour Sigmatic is in more Bay Area grocersFour Sigmatic fields the deeper lineupMorettino sits further up the premium end
Four Sigmatic
Morettino
46
brand power
10
24
products
2
5
categories
1
8
subcategories
1
12
grocers
2
$5.71
price per oz
$4.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Four Sigmatic▭ Morettino
Distribution · 30% of score50·8
M
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Four Sigmatic
only Morettino
no top category Four Sigmatic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Four Sigmatic · Morettino