Fra' Mani vs Aidells · Bay Area shelf head-to-head
Fra' Mani and Aidells, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerAidells fields the deeper lineupFra' Mani sits further up the premium end
Fra' Mani
Aidells
51
brand power
44
15
products
18
3
categories
2
7
subcategories
6
15
grocers
15
$1.73
price per oz
33.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fra' Mani▭ Aidells
Distribution · 30% of score63·63
A
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score71·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fra' Mani
only Aidells
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fra' Mani · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · Aidells
