Fra' Mani vs Johnsonville · Bay Area shelf head-to-head
Fra' Mani and Johnsonville, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocers
Fra' Mani
Johnsonville
51
brand power
26
15
products
13
3
categories
2
7
subcategories
6
15
grocers
3
$1.73
price per oz
68.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fra' Mani▭ Johnsonville
Distribution · 30% of score63·13
J
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fra' Mani
only Johnsonville
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · Johnsonville