Fra' Mani vs Olympia Provisions · Bay Area shelf head-to-head
Fra' Mani and Olympia Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersFra' Mani fields the deeper lineupFra' Mani sits further up the premium end
Fra' Mani
Olympia Provisions
51
brand power
38
15
products
9
3
categories
3
7
subcategories
8
15
grocers
10
$1.73
price per oz
65.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fra' Mani▭ Olympia Provisions
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats6 vs 2 SKUs
only Fra' Mani
only Olympia Provisions
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fra' Mani · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fra' Mani · Olympia Provisions
