Frank's Redhot® vs Melinda's · Bay Area shelf head-to-head
Frank's Redhot® and Melinda's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® carries more Brand PowerFrank's Redhot® is in more Bay Area grocersFrank's Redhot® fields the deeper lineupMelinda's sits further up the premium end
Frank's Redhot®
Melinda's
45
brand power
36
20
products
15
2
categories
4
5
subcategories
4
15
grocers
11
58.1¢
price per fl oz
92.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frank's Redhot®▭ Melinda's
Distribution · 30% of score63·46
F
M
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score81·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frank's Redhot®
no top category Melinda's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frank's Redhot® · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frank's Redhot® · Melinda's
