Frank's Redhot® vs Tapatio · Bay Area shelf head-to-head
Frank's Redhot® and Tapatio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frank's Redhot® carries more Brand PowerFrank's Redhot® is in more Bay Area grocersFrank's Redhot® fields the deeper lineup
Frank's Redhot®
Tapatio
45
brand power
34
20
products
8
2
categories
3
5
subcategories
3
15
grocers
13
58.1¢
price per fl oz
49.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frank's Redhot®▭ Tapatio
Distribution · 30% of score63·54
F
T
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score81·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frank's Redhot®
only Tapatio
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frank's Redhot® · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frank's Redhot® · Tapatio
