Fran's Chocolates vs Hershey's · Bay Area shelf head-to-head
Fran's Chocolates and Hershey's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hershey's carries more Brand PowerHershey's is in more Bay Area grocersHershey's fields the deeper lineupFran's Chocolates sits further up the premium end
Fran's Chocolates
Hershey's
27
brand power
54
15
products
79
2
categories
6
2
subcategories
8
7
grocers
14
$5.83
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fran's Chocolates▭ Hershey's
Distribution · 30% of score29·58
F
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fran's Chocolates
no top category Hershey's doesn’t also play in.
only Hershey's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fran's Chocolates · 1
only Hershey's · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fran's Chocolates · Hershey's
