Frantoia vs Regalis · Bay Area shelf head-to-head
Frantoia and Regalis, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frantoia is in more Bay Area grocersRegalis sits further up the premium end
Frantoia
Regalis
27
brand power
25
6
products
6
1
categories
3
1
subcategories
4
13
grocers
6
$1.46
price per fl oz
$7.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frantoia▭ Regalis
Distribution · 30% of score54·25
R
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frantoia
no top category Regalis doesn’t also play in.
only Regalis
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frantoia · Regalis