Fratelli Beretta vs Maestri · Bay Area shelf head-to-head
Fratelli Beretta and Maestri, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maestri carries more Brand PowerMaestri is in more Bay Area grocersMaestri fields the deeper lineupFratelli Beretta sits further up the premium end
Fratelli Beretta
Maestri
29
brand power
49
12
products
20
2
categories
5
4
subcategories
13
9
grocers
14
$4.04
price per oz
$3.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fratelli Beretta▭ Maestri
Distribution · 30% of score38·58
F
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fratelli Beretta
no top category Maestri doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fratelli Beretta · 2
only Maestri · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fratelli Beretta · Maestri
