Fratelli Minaglia vs Di Bari · Bay Area shelf head-to-head
Fratelli Minaglia and Di Bari, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Di Bari carries more Brand PowerDi Bari is in more Bay Area grocersDi Bari fields the deeper lineupFratelli Minaglia sits further up the premium end
Fratelli Minaglia
Di Bari
7
brand power
34
3
products
16
1
categories
3
2
subcategories
7
2
grocers
4
$7.56
avg price
$5.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fratelli Minaglia▭ Di Bari
Distribution · 30% of score8·17
F
D
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fratelli Minaglia
no top category Di Bari doesn’t also play in.
only Di Bari
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fratelli Minaglia · 1
only Di Bari · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fratelli Minaglia · Di Bari