Freeyumm vs Bobo's · Bay Area shelf head-to-head
Freeyumm and Bobo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobo's carries more Brand PowerBobo's is in more Bay Area grocersBobo's fields the deeper lineupFreeyumm sits further up the premium end
Freeyumm
Bobo's
12
brand power
57
2
products
47
2
categories
8
1
grocers
15
$6.34
avg price
$5.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Freeyumm▭ Bobo's
Distribution · 30% of score4·63
F
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Freeyumm
no top category Bobo's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Freeyumm · 0
no exclusive doors — everywhere Freeyumm is, Bobo's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Freeyumm · Bobo's