Fresca Italia vs Maestri · Bay Area shelf head-to-head
Fresca Italia and Maestri, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maestri carries more Brand PowerMaestri is in more Bay Area grocersMaestri fields the deeper lineupFresca Italia sits further up the premium end
Fresca Italia
Maestri
22
brand power
49
5
products
20
3
categories
5
4
grocers
14
$4.04
price per oz
$3.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresca Italia▭ Maestri
Distribution · 30% of score17·58
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresca Italia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresca Italia · 0
no exclusive doors — everywhere Fresca Italia is, Maestri is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresca Italia · Maestri
