Fresca vs Zevia · Bay Area shelf head-to-head
Fresca and Zevia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zevia carries more Brand PowerZevia is in more Bay Area grocersZevia fields the deeper lineup
Fresca
Zevia
16
brand power
48
6
products
51
1
categories
4
2
subcategories
9
6
grocers
10
11.6¢
price per fl oz
12.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresca▭ Zevia
Distribution · 30% of score25·42
F
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresca
no top category Zevia doesn’t also play in.
only Zevia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresca · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresca · Zevia
