Fresh Gourmet vs Olivia's Croutons · Bay Area shelf head-to-head
Fresh Gourmet and Olivia's Croutons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fresh Gourmet carries more Brand PowerFresh Gourmet is in more Bay Area grocersFresh Gourmet fields the deeper lineupOlivia's Croutons sits further up the premium end
Fresh Gourmet
Olivia's Croutons
66
brand power
27
25
products
4
5
categories
1
9
grocers
5
87.9¢
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Gourmet▭ Olivia's Croutons
Distribution · 30% of score38·21
O
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Gourmet
only Olivia's Croutons
no top category Fresh Gourmet doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fresh Gourmet · 7
only Olivia's Croutons · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Gourmet · Olivia's Croutons
