Fresh Innovations vs Wholly Wholesome · Bay Area shelf head-to-head
Fresh Innovations and Wholly Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholly Wholesome carries more Brand PowerWholly Wholesome is in more Bay Area grocers
Fresh Innovations
Wholly Wholesome
21
brand power
32
6
products
8
2
categories
3
2
subcategories
4
2
grocers
11
$6.89
avg price
$9.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fresh Innovations▭ Wholly Wholesome
Distribution · 30% of score8·46
F
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fresh Innovations
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fresh Innovations · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fresh Innovations · Wholly Wholesome
