Freshe vs Bumble Bee · Bay Area shelf head-to-head
Freshe and Bumble Bee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bumble Bee carries more Brand PowerBumble Bee is in more Bay Area grocersBumble Bee fields the deeper lineupFreshe sits further up the premium end
Freshe
Bumble Bee
11
brand power
49
3
products
30
1
categories
3
2
subcategories
6
4
grocers
11
$2.08
price per oz
59.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Freshe▭ Bumble Bee
Distribution · 30% of score17·46
F
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Freshe
no top category Bumble Bee doesn’t also play in.
only Bumble Bee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Freshe · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Freshe · Bumble Bee
