Freshe vs Tonnino · Bay Area shelf head-to-head
Freshe and Tonnino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tonnino carries more Brand PowerTonnino is in more Bay Area grocersTonnino fields the deeper lineupFreshe sits further up the premium end
Freshe
Tonnino
11
brand power
43
3
products
17
1
categories
2
2
subcategories
2
4
grocers
14
$2.08
price per oz
$1.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Freshe▭ Tonnino
Distribution · 30% of score17·58
F
carried in 4 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Freshe
no top category Tonnino doesn’t also play in.
only Tonnino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Freshe · 0
no exclusive doors — everywhere Freshe is, Tonnino is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Freshe · Tonnino
