Frog Hollow Farm vs Bonne Maman · Bay Area shelf head-to-head
Frog Hollow Farm and Bonne Maman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupFrog Hollow Farm sits further up the premium end
Frog Hollow Farm
Bonne Maman
35
brand power
69
10
products
49
2
categories
5
4
subcategories
10
10
grocers
20
$1.49
price per oz
79.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frog Hollow Farm▭ Bonne Maman
Distribution · 30% of score42·83
carried in 10 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frog Hollow Farm
only Bonne Maman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frog Hollow Farm · 1
only Bonne Maman · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frog Hollow Farm · Bonne Maman
