Frog Hollow Farm vs Full Belly Farm · Bay Area shelf head-to-head
Frog Hollow Farm and Full Belly Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frog Hollow Farm carries more Brand PowerFrog Hollow Farm is in more Bay Area grocers
Frog Hollow Farm
Full Belly Farm
35
brand power
27
10
products
9
2
categories
5
4
subcategories
7
10
grocers
3
$1.49
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frog Hollow Farm▭ Full Belly Farm
Distribution · 30% of score42·13
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dried Fruits2 vs 1 SKUs
only Frog Hollow Farm
no top category Full Belly Farm doesn’t also play in.
only Full Belly Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Frog Hollow Farm · 7
only Full Belly Farm · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frog Hollow Farm · Full Belly Farm
