Frog Hollow Farm vs Hey Boo · Bay Area shelf head-to-head
Frog Hollow Farm and Hey Boo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frog Hollow Farm carries more Brand PowerFrog Hollow Farm is in more Bay Area grocersFrog Hollow Farm fields the deeper lineup
Frog Hollow Farm
Hey Boo
35
brand power
21
10
products
4
2
categories
2
4
subcategories
3
10
grocers
2
$1.49
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frog Hollow Farm▭ Hey Boo
Distribution · 30% of score42·8
H
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frog Hollow Farm
only Hey Boo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Frog Hollow Farm · 8
only Hey Boo · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frog Hollow Farm · Hey Boo