Frontera vs Papalote · Bay Area shelf head-to-head
Frontera and Papalote, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontera carries more Brand PowerPapalote is in more Bay Area grocersFrontera fields the deeper lineupPapalote sits further up the premium end
Frontera
Papalote
34
brand power
28
11
products
4
4
categories
1
6
subcategories
1
7
grocers
12
46.2¢
price per oz
63.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frontera▭ Papalote
Distribution · 30% of score29·50
F
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frontera
only Papalote
no top category Frontera doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Frontera · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frontera · Papalote
