Fruit B. vs Olipop · Bay Area shelf head-to-head
Fruit B. and Olipop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olipop carries more Brand PowerOlipop is in more Bay Area grocersOlipop fields the deeper lineup
Fruit B.
Olipop
9
brand power
62
2
products
44
1
categories
3
2
subcategories
4
1
grocers
22
$2.39
avg price
$3.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruit B.▭ Olipop
Distribution · 30% of score4·92
F
carried in 1 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit B.
no top category Olipop doesn’t also play in.
only Olipop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fruit B. · 0
no exclusive doors — everywhere Fruit B. is, Olipop is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit B. · Olipop