Fruit By The Foot vs Bear Fruit Snacks · Bay Area shelf head-to-head
Fruit By The Foot and Bear Fruit Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bear Fruit Snacks carries more Brand PowerBear Fruit Snacks is in more Bay Area grocersBear Fruit Snacks fields the deeper lineup
Fruit By The Foot
Bear Fruit Snacks
12
brand power
42
2
products
11
1
categories
3
4
grocers
12
$6.23
avg price
$6.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruit By The Foot▭ Bear Fruit Snacks
Distribution · 30% of score17·50
F
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit By The Foot
no top category Bear Fruit Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fruit By The Foot · 0
no exclusive doors — everywhere Fruit By The Foot is, Bear Fruit Snacks is too.
only Bear Fruit Snacks · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit By The Foot · Bear Fruit Snacks