Fruit By The Foot vs Welch's · Bay Area shelf head-to-head
Fruit By The Foot and Welch's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Welch's carries more Brand PowerWelch's is in more Bay Area grocersWelch's fields the deeper lineup
Fruit By The Foot
Welch's
12
brand power
50
2
products
27
1
categories
4
1
subcategories
7
4
grocers
13
$6.23
avg price
$6.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fruit By The Foot▭ Welch's
Distribution · 30% of score17·54
F
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fruit By The Foot
no top category Welch's doesn’t also play in.
only Welch's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fruit By The Foot · 0
no exclusive doors — everywhere Fruit By The Foot is, Welch's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fruit By The Foot · Welch's