Full Belly Farm vs Hey Boo · Bay Area shelf head-to-head
Full Belly Farm and Hey Boo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Full Belly Farm carries more Brand PowerFull Belly Farm is in more Bay Area grocersFull Belly Farm fields the deeper lineupFull Belly Farm sits further up the premium end
Full Belly Farm
Hey Boo
27
brand power
21
9
products
4
5
categories
2
7
subcategories
3
3
grocers
2
$1.24
price per oz
$1.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Belly Farm▭ Hey Boo
Distribution · 30% of score13·8
H
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Full Belly Farm
only Hey Boo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Full Belly Farm · 1
only Hey Boo · 0
no exclusive doors — everywhere Hey Boo is, Full Belly Farm is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Belly Farm · Hey Boo