Full Belly Farm vs Hurley Farms · Bay Area shelf head-to-head
Full Belly Farm and Hurley Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Full Belly Farm carries more Brand PowerFull Belly Farm is in more Bay Area grocersFull Belly Farm fields the deeper lineup
Full Belly Farm
Hurley Farms
27
brand power
0
9
products
3
5
categories
1
7
subcategories
3
3
grocers
1
$18.51
avg price
$12.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Full Belly Farm▭ Hurley Farms
Distribution · 30% of score13·4
H
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Full Belly Farm
only Hurley Farms
no top category Full Belly Farm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Full Belly Farm · 2
only Hurley Farms · 0
no exclusive doors — everywhere Hurley Farms is, Full Belly Farm is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Full Belly Farm · Hurley Farms