G Hughes vs Lillie's Q · Bay Area shelf head-to-head
G Hughes and Lillie's Q, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
G Hughes carries more Brand PowerLillie's Q is in more Bay Area grocersG Hughes fields the deeper lineupG Hughes sits further up the premium end
G Hughes
Lillie's Q
30
brand power
25
14
products
10
4
categories
3
9
subcategories
3
5
grocers
11
51.9¢
price per oz
51.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ G Hughes▭ Lillie's Q
Distribution · 30% of score21·46
G
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only G Hughes
only Lillie's Q
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only G Hughes · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: G Hughes · Lillie's Q
