Gelato Festival vs Talenti · Bay Area shelf head-to-head
Gelato Festival and Talenti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Talenti carries more Brand PowerTalenti is in more Bay Area grocersTalenti fields the deeper lineupGelato Festival sits further up the premium end
Gelato Festival
Talenti
17
brand power
51
5
products
36
1
categories
3
3
grocers
14
65.6¢
price per fl oz
47.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gelato Festival▭ Talenti
Distribution · 30% of score13·58
G
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gelato Festival
no top category Talenti doesn’t also play in.
only Talenti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gelato Festival · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gelato Festival · Talenti
