General Mills vs Kellogg's Froot Loops · Bay Area shelf head-to-head
General Mills and Kellogg's Froot Loops, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
General Mills is in more Bay Area grocersGeneral Mills fields the deeper lineup
General Mills
Kellogg's Froot Loops
53
brand power
54
51
products
47
4
categories
6
14
grocers
13
70.4¢
price per oz
61.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ General Mills▭ Kellogg's Froot Loops
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only General Mills
only Kellogg's Froot Loops
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only General Mills · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: General Mills · Kellogg's Froot Loops
