Genova vs Mind Fish Co. · Bay Area shelf head-to-head
Genova and Mind Fish Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Genova carries more Brand PowerGenova is in more Bay Area grocersGenova fields the deeper lineup
Genova
Mind Fish Co.
38
brand power
11
11
products
2
4
categories
1
5
subcategories
1
14
grocers
4
$1.09
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Genova▭ Mind Fish Co.
Distribution · 30% of score58·17
M
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Genova
only Mind Fish Co.
no top category Genova doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Genova · Mind Fish Co.