Genova vs Sustainable Seas · Bay Area shelf head-to-head
Genova and Sustainable Seas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Genova carries more Brand PowerGenova is in more Bay Area grocersGenova fields the deeper lineup
Genova
Sustainable Seas
38
brand power
11
11
products
3
4
categories
1
5
subcategories
2
14
grocers
3
$1.09
price per oz
99.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Genova▭ Sustainable Seas
Distribution · 30% of score58·13
carried in 14 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Genova
only Sustainable Seas
no top category Genova doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Genova · Sustainable Seas
