Gerber vs Mum-mum · Bay Area shelf head-to-head
Gerber and Mum-mum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gerber carries more Brand PowerGerber is in more Bay Area grocersGerber fields the deeper lineupGerber sits further up the premium end
Gerber
Mum-mum
45
brand power
11
50
products
3
5
categories
1
6
subcategories
1
7
grocers
1
$2.73
avg price
$3.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gerber▭ Mum-mum
Distribution · 30% of score29·4
G
M
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score98·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mum-mum
no top category Gerber doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gerber · 6
only Mum-mum · 0
no exclusive doors — everywhere Mum-mum is, Gerber is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gerber · Mum-mum