Ghirardelli vs Lindt Lindor · Bay Area shelf head-to-head
Ghirardelli and Lindt Lindor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Ghirardelli
Lindt Lindor
67
brand power
48
69
products
54
7
categories
1
9
subcategories
1
19
grocers
15
$1.65
price per fl oz
$2.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghirardelli▭ Lindt Lindor
Distribution · 30% of score79·63
carried in 19 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghirardelli
only Lindt Lindor
no top category Ghirardelli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghirardelli · Lindt Lindor
