Ghirardelli vs Maud Borup · Bay Area shelf head-to-head
Ghirardelli and Maud Borup, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Ghirardelli
Maud Borup
67
brand power
12
69
products
3
7
categories
1
9
subcategories
2
19
grocers
2
$9.25
avg price
$9.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghirardelli▭ Maud Borup
Distribution · 30% of score79·8
M
carried in 19 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghirardelli
only Maud Borup
no top category Ghirardelli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghirardelli · Maud Borup