Ghirardelli vs Ritter Sport · Bay Area shelf head-to-head
Ghirardelli and Ritter Sport, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Ghirardelli
Ritter Sport
67
brand power
41
69
products
34
7
categories
3
9
subcategories
3
19
grocers
10
$1.65
price per fl oz
$1.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghirardelli▭ Ritter Sport
Distribution · 30% of score79·42
carried in 19 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghirardelli
only Ritter Sport
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ghirardelli · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghirardelli · Ritter Sport
