Ghirardelli vs Whatchamacallit · Bay Area shelf head-to-head
Ghirardelli and Whatchamacallit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli carries more Brand PowerGhirardelli is in more Bay Area grocersGhirardelli fields the deeper lineup
Ghirardelli
Whatchamacallit
67
brand power
7
69
products
2
7
categories
1
9
subcategories
1
19
grocers
4
$9.25
avg price
$2.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghirardelli▭ Whatchamacallit
Distribution · 30% of score79·17
W
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghirardelli
only Whatchamacallit
no top category Ghirardelli doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghirardelli · Whatchamacallit