Gina's Pesto vs Bolani · Bay Area shelf head-to-head
Gina's Pesto and Bolani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bolani carries more Brand PowerBolani is in more Bay Area grocersBolani fields the deeper lineupGina's Pesto sits further up the premium end
Gina's Pesto
Bolani
22
brand power
44
2
products
14
1
categories
5
1
subcategories
6
8
grocers
11
$1.58
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gina's Pesto▭ Bolani
Distribution · 30% of score33·46
G
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gina's Pesto
no top category Bolani doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gina's Pesto · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gina's Pesto · Bolani