Ginsa vs Melting Forest · Bay Area shelf head-to-head
Ginsa and Melting Forest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Melting Forest carries more Brand PowerMelting Forest is in more Bay Area grocersMelting Forest fields the deeper lineupGinsa sits further up the premium end
Ginsa
Melting Forest
19
brand power
36
3
products
21
3
categories
3
3
grocers
5
37.6¢
price per fl oz
35.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ginsa▭ Melting Forest
Distribution · 30% of score13·21
G
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ginsa
only Melting Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ginsa · 1
only Melting Forest · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ginsa · Melting Forest
