Giovanni vs Pantene · Bay Area shelf head-to-head
Giovanni and Pantene, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giovanni carries more Brand PowerGiovanni is in more Bay Area grocersGiovanni fields the deeper lineupPantene sits further up the premium end
Giovanni
Pantene
47
brand power
22
50
products
5
4
categories
2
11
subcategories
4
4
grocers
2
$12.75
avg price
$13.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giovanni▭ Pantene
Distribution · 30% of score17·8
P
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Shampoo & Conditioner1 vs 1 SKUs
only Giovanni
only Pantene
no top category Giovanni doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Giovanni · 3
only Pantene · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giovanni · Pantene
