Girard's vs Organicville · Bay Area shelf head-to-head
Girard's and Organicville, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organicville carries more Brand PowerOrganicville is in more Bay Area grocersOrganicville fields the deeper lineup
Girard's
Organicville
28
brand power
40
8
products
18
1
categories
4
3
subcategories
11
9
grocers
10
52.5¢
price per fl oz
88.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Girard's▭ Organicville
Distribution · 30% of score38·42
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Girard's
no top category Organicville doesn’t also play in.
only Organicville
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Girard's · 4
only Organicville · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Girard's · Organicville
