Giuseppe Giusti vs Alessi · Bay Area shelf head-to-head
Giuseppe Giusti and Alessi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alessi carries more Brand PowerGiuseppe Giusti is in more Bay Area grocersAlessi fields the deeper lineupGiuseppe Giusti sits further up the premium end
Giuseppe Giusti
Alessi
37
brand power
49
15
products
22
1
categories
9
2
subcategories
9
13
grocers
10
$2.88
price per oz
90.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giuseppe Giusti▭ Alessi
Distribution · 30% of score54·42
A
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giuseppe Giusti
no top category Alessi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Giuseppe Giusti · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giuseppe Giusti · Alessi
