Glorybee vs IN THE RAW · Bay Area shelf head-to-head
Glorybee and IN THE RAW, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Glorybee carries more Brand PowerGlorybee is in more Bay Area grocersGlorybee fields the deeper lineup
Glorybee
IN THE RAW
29
brand power
18
11
products
6
3
categories
1
3
subcategories
2
10
grocers
2
$10.30
avg price
$5.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Glorybee▭ IN THE RAW
Distribution · 30% of score42·8
I
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only IN THE RAW
no top category Glorybee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Glorybee · IN THE RAW