Glutino vs Nancy Adams · Bay Area shelf head-to-head
Glutino and Nancy Adams, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Glutino carries more Brand PowerGlutino is in more Bay Area grocersGlutino fields the deeper lineup
Glutino
Nancy Adams
41
brand power
20
13
products
5
5
categories
2
10
grocers
2
$7.50
avg price
$8.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Glutino▭ Nancy Adams
Distribution · 30% of score42·8
N
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nancy Adams
no top category Glutino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Glutino · Nancy Adams