Gogo Squeez vs Motts Applesauce Ms · Bay Area shelf head-to-head
Gogo Squeez and Motts Applesauce Ms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gogo Squeez carries more Brand PowerGogo Squeez is in more Bay Area grocersGogo Squeez fields the deeper lineupGogo Squeez sits further up the premium end
Gogo Squeez
Motts Applesauce Ms
57
brand power
22
26
products
3
6
categories
1
15
grocers
9
42.6¢
price per oz
1.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gogo Squeez▭ Motts Applesauce Ms
Distribution · 30% of score63·38
G
M
carried in 15 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score89·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gogo Squeez
only Motts Applesauce Ms
no top category Gogo Squeez doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gogo Squeez · Motts Applesauce Ms
