Gold Peak vs Arizona · Bay Area shelf head-to-head
Gold Peak and Arizona, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona carries more Brand PowerArizona is in more Bay Area grocersArizona fields the deeper lineup
Gold Peak
Arizona
28
brand power
41
17
products
42
1
categories
3
3
subcategories
9
5
grocers
8
8.6¢
price per fl oz
5.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gold Peak▭ Arizona
Distribution · 30% of score21·33
G
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gold Peak
no top category Arizona doesn’t also play in.
only Arizona
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gold Peak · 1
only Arizona · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gold Peak · Arizona
