Goldthread Tonics vs Suja Organic · Bay Area shelf head-to-head
Goldthread Tonics and Suja Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Suja Organic carries more Brand PowerSuja Organic is in more Bay Area grocersSuja Organic fields the deeper lineupGoldthread Tonics sits further up the premium end
Goldthread Tonics
Suja Organic
22
brand power
48
6
products
32
2
categories
2
5
subcategories
5
8
grocers
11
53.1¢
price per fl oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goldthread Tonics▭ Suja Organic
Distribution · 30% of score33·46
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goldthread Tonics
only Suja Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Goldthread Tonics · 4
only Suja Organic · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goldthread Tonics · Suja Organic