Gomacro vs Luna · Bay Area shelf head-to-head
Gomacro and Luna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gomacro carries more Brand PowerGomacro is in more Bay Area grocersGomacro fields the deeper lineup
Gomacro
Luna
56
brand power
41
40
products
14
4
categories
3
18
grocers
12
$1.57
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gomacro▭ Luna
Distribution · 30% of score75·50
L
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gomacro
only Luna
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gomacro · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gomacro · Luna
