Lining them up…
Good Good and Mill Valley Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 9 of 24 Bay Area grocers·exclusive to Mill Valley Market
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Mill Valley Market is, Good Good is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Good · Mill Valley Market
35 products in the catalog·6 products in the catalog
spans 3 categories · 4 subcategories·spans 4 categories
~1% average share on the shelves it competes on·~0% average share on the shelves it competes on